01Information We Collect

1.1 Information You Provide Directly

• Identity & contact details — name, email address, phone number, date of birth (for age verification)
• Delivery information — billing and shipping address
• Order information — products purchased, order history, gift preferences
• Account credentials — username, password
• Communications — messages via our contact form, customer support requests, cocktail recipe inquiries
• Marketing preferences — newsletter subscriptions, event RSVPs

1.2 Information Collected Automatically

When you browse maatdrinks.com, we automatically collect:

• Device and browser information
• IP address and approximate geographic location
• Pages visited, time spent, referral source
• Shopping behavior — products viewed, added to cart, wishlisted
• Session and performance data via cookies and analytics tools

1.3 Information from Third Parties

We may receive information about you from:

• Shopify — our e-commerce platform, which processes orders, payments, and stores transaction data
• Payment processors (Stripe, PayPal, Shopify Payments) — for secure payment processing
• Shipping carriers — for delivery tracking and fulfillment
• Social media platforms — if you interact with our content on Instagram, TikTok, Facebook, or YouTube
• Advertising partners — for retargeting campaigns related to our product collections

02How We Use Your Information

• Order Fulfillment — processing and shipping your orders, managing returns, sending order confirmations
• Age Verification — as a seller of alcoholic beverages, we are legally required to verify customers are of legal drinking age
• Account Management — creating and maintaining your customer account, securing login credentials, managing order history
• Marketing & Personalisation — newsletters, product launches, cocktail guides, gifting inspiration and exclusive offers — only where you have opted in
• Customer Service — responding to questions about products, cocktail recipes, gift recommendations, delivery, or returns
• Legal Compliance — complying with French and EU consumer protection regulations, alcohol advertising standards, GDPR, and anti-fraud requirements
• Analytics & Improvement — understanding how visitors use our site to improve product pages and the checkout experience

03Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your age verification consent
• Keep items in your cart between sessions
• Understand which pages and products attract the most interest
• Deliver relevant advertising for MA’AT products on third-party platforms
• Measure the effectiveness of our marketing campaigns

You may manage cookie preferences at any time via the cookie banner on our site, or through your browser settings. Note that disabling cookies may affect core shopping functionality. For information on Shopify’s own cookies, see: shopify.com/legal/cookies.

04How We Share Your Information

We do not sell your personal data. We may share it with the following trusted partners:

All third-party partners are contractually required to handle your data securely and in accordance with applicable law.

05Legal Basis for Processing (GDPR)

If you are located in the EU or EEA, we process your data on the following legal bases:

• Contract performance — to fulfill your orders and manage your account
• Legal obligation — age verification, tax records, alcohol regulations
• Legitimate interest — fraud prevention, site security, service improvement
• Consent — marketing communications, non-essential cookies

06Data Retention

We retain your personal information for as long as necessary to maintain your customer account, comply with our legal and accounting obligations (typically 7 years for transaction records under French law), and resolve disputes. When data is no longer needed, it is securely deleted or anonymized.

07Your Rights

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your data (“right to be forgotten”)
• Portability — receive your data in a machine-readable format
• Objection — object to processing based on legitimate interests
• Restriction — request we limit how we use your data
• Withdraw consent — at any time, for consent-based processing

To exercise any of these rights, contact us at contact@maatdrinks.com. We will respond within 30 days as required by applicable law.

08Alcohol Advertising & Minors

MA’AT Drinks is committed to responsible marketing of alcoholic beverages. Our Services are strictly intended for adults of legal drinking age. We do not knowingly collect personal information from minors, and we do not direct marketing communications to individuals under the legal drinking age. If you believe a minor has accessed our Services, please contact us immediately at contact@maatdrinks.com.

09International Data Transfers

Your data may be transferred to and processed in countries outside the European Union, including the United States (via Shopify and other service providers). Where this occurs, we rely on appropriate safeguards including the European Commission’s Standard Contractual Clauses to ensure an adequate level of protection.

10Security

We implement industry-standard security measures including SSL encryption, secure payment processing, and access controls. Our website is hosted on Shopify, which maintains PCI DSS compliance. However, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password for your MA’AT account.

11Third-Party Links

Our website may link to third-party platforms including Instagram, TikTok, and partner retailers. We are not responsible for the privacy practices of these platforms. We recommend reviewing their privacy policies before sharing any personal information.

12Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date. Where changes are significant, we will notify you by email or via a prominent notice on our site.

13Contact

For any questions about this Privacy Policy or to exercise your rights: