Cookies Policy
Last updated: May 20, 2026MA’AT Drinks, operated by DCL Group, uses cookies and similar tracking technologies on maatdrinks.com. This policy explains what cookies are, which ones we use, why we use them, and how you can manage your preferences.
01Introduction
For broader information about how we handle your personal data, please refer to our Privacy Policy.
Non-essential cookies, including analytics and advertising cookies, are only placed after you provide your consent through our cookie banner.
02What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to recognize your device, remember your preferences, and collect information about how you interact with the site.
Similar technologies may also include local browser storage and tracking pixels used for analytics, advertising, or functionality purposes.
03Cookies We Use
We use four categories of cookies on maatdrinks.com.
3.1 Strictly Necessary Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_session |
Shopify | Maintains your session and keeps items in your cart | Session |
_shopify_country |
Shopify | Remembers your selected country and currency | Session |
secure_customer_sig |
Shopify | Authenticates your customer account login | 20 years |
cart |
Shopify | Stores the contents of your shopping cart | 2 weeks |
maat_age_verified |
MA’AT Drinks | Records that you have confirmed your legal drinking age | Up to 30 days |
maat_cookie_consent |
MA’AT Drinks | Stores your cookie consent preference | 1 year |
3.2 Performance & Analytics Cookies
These cookies help us understand how visitors use our site. Data collected is aggregated and anonymised where applicable.
We configure Google Analytics with IP anonymisation where applicable.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors | Up to 2 years |
_ga_* |
Google Analytics | Stores session state for GA4 | Up to 2 years |
_gid |
Google Analytics | Identifies users across sessions | 24 hours |
_gat |
Google Analytics | Limits request rate | 1 minute |
3.3 Functional Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_sa_p |
Shopify | Tracks marketing attribution | 30 minutes |
_shopify_sa_t |
Shopify | Tracks marketing attribution time | 30 minutes |
localization |
Shopify | Remembers your language and region preference | 1 year |
3.4 Marketing & Targeting Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta | Tracks visits for Facebook and Instagram advertising | Up to 3 months |
_fbc |
Meta | Stores the last Facebook ad click | Up to 3 months |
fr |
Meta | Delivers targeted advertising | Up to 3 months |
tt_webid |
TikTok | Identifies users for advertising campaigns | Up to 13 months |
tt_pixel_session |
TikTok | Tracks session activity | Session |
_ttp |
TikTok | Measures ad performance | Up to 13 months |
IDE |
Used for targeted advertising | Up to 13 months |
04Third-Party Cookies
Some cookies on our site are set by third parties we work with.
These third parties may act as independent data controllers for certain processing activities carried out through their own services.
05Managing Your Preferences
When you first visit maatdrinks.com, a consent banner allows you to accept or refuse non-essential cookies.
You may also manage cookies directly through your browser settings. Disabling certain cookies may affect site functionality, including checkout and cart persistence.
06Legal Drinking Age
MA’AT Drinks markets alcoholic beverages exclusively to adults of legal drinking age. Our advertising configurations on Meta, TikTok, and other advertising platforms are restricted to audiences legally permitted to consume alcohol in their jurisdiction.
07Updates to This Policy
We may update this Cookies Policy periodically to reflect operational, legal, or regulatory changes. The “Last updated” date at the top of this page will always indicate the latest revision.
08Contact
65 Route de Canta Galet, 06200 Nice, France
Email: contact@maatdrinks.com
You also have the right to lodge a complaint with the CNIL (cnil.fr).